Plans

Choose the Campaign Volume That Fits Your Outreach

Every standard CFM plan includes targeted research, Customer Prospect Review, a unique personalized message for every prospect, human-executed contact-form outreach, tracking, proof and campaign support.

Choose the successful-submission volume that fits your requirements. The larger plans add Reply Management, additional Customer team access and, on the 10,000 plan, human-reviewed WhatsApp notifications for relevant replies.

Request a Campaign →How CFM Works →

No Payment RequiredSubmitting a campaign request creates no payment obligation.

Successful SubmissionsCampaign volume is based on successful outreach completion—not attempts.

Reviewed Before AcceptanceRequirements and feasibility are confirmed before you proceed.

Campaign Plans

Three Campaign Volumes. One Core CFM Process.

Your plan determines the number of successful submissions included in the campaign. It does not represent leads, prospects, websites visited or submission attempts.

Focused Campaign

2,500 Successful Submissions

Designed for businesses that want a smaller or more focused outreach campaign.

✓Targeted prospect research✓Research & quality checks✓Customer Prospect Review✓Prospect enrichment✓Unique message for every prospect✓Manual contact-form outreach✓Live Campaign Sheet✓Submission proof process✓Skipped-record tracking & replacement✓Dedicated campaign manager

Additional Customer users1

Reply ManagementNot included

WhatsApp relevant-reply notificationsNot included

Follow-upsOptional paid add-on

$590

2,500 successful submissionsRequest a Campaign →

RecommendedBalanced Campaign

5,000 Successful Submissions

Designed for organizations that want greater campaign volume together with Reply Management and more Customer team access.

✓Complete core CFM process✓Targeted research & quality checks✓Customer Prospect Review & enrichment✓Unique message for every prospect✓Manual contact-form outreach✓Live Campaign Sheet & tracking✓Submission proof process✓Skipped-record tracking & replacement✓Dedicated campaign manager

Additional Customer users2

Reply ManagementIncluded

WhatsApp relevant-reply notificationsNot included

Follow-upsOptional paid add-on

$990

5,000 successful submissionsRequest a Campaign →

Larger-Scale Campaign

10,000 Successful Submissions

Designed for customers requiring greater campaign volume, Reply Management and relevant-reply notification support.

Additional Customer users3

Reply ManagementIncluded

Human-reviewed WhatsApp notificationsIncluded

Follow-upsOptional paid add-on

$1,790

10,000 successful submissionsRequest a Campaign →

Customer team access: the primary Customer account is separate from the additional-user allowance. CFM 2,500 includes 1 additional user, CFM 5,000 includes 2, and CFM 10,000 includes 3. If an Organization has multiple paid Campaigns, the standard allowance follows the highest applicable paid Campaign plan.

Core CFM Service

The Campaign Volume Changes. The Core Execution Process Does Not.

Whether you choose 2,500, 5,000 or 10,000 successful submissions, every standard campaign includes the fundamental CFM operation.

Targeted Prospect ResearchProspects researched against agreed campaign criteria.

Research & Quality ChecksRelevant checks used to reduce obvious targeting mismatches.

Customer Prospect ReviewResearched prospects are made available before deeper preparation so genuine concerns can be flagged for ZAR review.

Prospect EnrichmentAvailable company and website information prepared according to scope.

Unique Personalized MessagingA unique message is individually prepared for every prospect around the campaign direction, offer and relevant available information about that business.

Manual Contact-Form OutreachWebsite forms handled individually by ZAR Advertising operators using the message prepared for that prospect.

Successful-Submission TrackingProgress measured against successful submissions rather than attempts.

Live Campaign SheetPrepared outreach and campaign activity are visible as work progresses.

Submission Proof ProcessSuccessful records supported by the campaign's proof requirements.

Skipped-Record TrackingRecords that cannot be submitted remain distinguishable from successful activity.

Replacement ProspectsReplacements processed as necessary when legitimate submission limitations occur.

Dedicated Campaign ManagerDirect campaign communication after payment and onboarding.

You are paying for successful, documented submissions—not a prospect list or a number of attempts.

Compare Plans

See the Differences at a Glance

Feature

2,500

5,000

10,000

Price

$590

$990

$1,790

Successful submissions

2,500

5,000

10,000

Customer Prospect Review

✓

Unique message for every prospect

✓

Manual contact-form outreach

✓

Live Campaign Sheet

✓

Successful-submission tracking

✓

Submission proof process

✓

Replacement prospects

✓

Additional Customer users

Dedicated campaign manager

✓

Optional paid follow-ups

✓

Reply Management

—

Included

Human-reviewed WhatsApp relevant-reply notifications

—

Included

All three plans include the same core research, Prospect Review, unique-message preparation, manual execution, tracking and proof process. The main differences are campaign volume, Customer team access and plan-specific reply support.

Campaign Volume

What Counts as a Successful Submission?

Every CFM plan is priced around successful submissions. A successful submission means the intended contact-form outreach was successfully completed according to the agreed campaign process and the required completion evidence exists.

Successful

Counts toward campaign volume. The contact-form submission was completed and the required valid after-submission evidence exists.

Skipped

Does not count toward campaign volume. A legitimate website, form or other submission limitation prevented successful completion.

Replacement

Processed as necessary. Replacement prospects help ensure legitimate submission limitations do not reduce the agreed target.

Purchased campaign volume means successful submissions—not attempts.A 5,000 plan therefore means 5,000 qualifying successful submissions.

Before Deeper Preparation

Review the Researched Prospects Before Message Preparation

Once the researched prospect set is ready, it becomes available in your secure Customer Portal for Prospect Review.

You can flag businesses that appear unsuitable, inconsistent with the agreed targeting or otherwise require ZAR's attention. ZAR reviews those flags before the campaign proceeds into deeper enrichment and unique-message preparation.

The standard review period is currently 48 hours, with the actual Campaign deadline shown in your Customer Portal. You can also finish the review early when you are ready for ZAR to continue.

Prospect Review is a review opportunity—not a requirement to individually approve every prospect.

ZAR Customer Portal showing Prospect Review with researched businesses, Flag for Review controls and prospect pagination — Every campaign includes a Customer Prospect Review before deeper enrichment and message preparation. Customers can flag genuine targeting concerns for ZAR review.

Optional Add-On

Extend the Outreach With Planned Follow-Ups

Follow-ups are optional and priced separately from the initial successful-submission campaign. The original prospect research and much of the campaign preparation can be reused, but each follow-up round still requires additional manual contact-form outreach and separate campaign tracking.

Initial Campaign Volume

1 Follow-Up

2 Follow-Ups

Up to 3 Follow-Ups

2,500

$420

$750

$995

5,000

$690

$1,250

$1,690

10,000

$1,250

$2,250

$3,050

Initial CampaignFollow-Up 1Follow-Up 2Follow-Up 3

Follow-up pricing covers the selected follow-up round or rounds across eligible campaign prospects. It does not mean every original prospect is guaranteed to receive every later follow-up.

Prospects may be excluded from later rounds when further contact becomes inappropriate, including after a relevant reply, opt-out, disqualifying response, unavailable form or another applicable condition. Follow-up activity is tracked separately from the original successful-submission campaign volume.

Each follow-up is prepared as part of the planned messaging sequence rather than simply repeating the initial message. Where possible, decide during campaign setup whether follow-ups are wanted so the sequence can be prepared coherently from the beginning.

How Follow-Ups Work →

Campaign Responses

Reply Support Depends on Your Plan

Reply Management — 5,000 & 10,000

Where included, incoming campaign replies are human-reviewed and handled according to the agreed Customer instructions.

Depending on those instructions, this can involve practical response handling and forwarding relevant information to the Customer.

— No guaranteed replies— No guaranteed meetings— No lead-closing guarantee— No guaranteed sales

10,000 Plan — Relevant Reply Notifications

The 10,000 plan includes human-reviewed WhatsApp notifications for relevant incoming replies.

A team member reviews the reply first. When it is identified as relevant or potentially interested, the Customer can receive a WhatsApp notification.

WhatsApp notifications are a Customer convenience feature—not WhatsApp prospecting or outreach.

Manual Outreach

Every Plan Includes Human-Executed Contact-Form Outreach

CFM is not designed as a bulk automated form-blasting service. ZAR Advertising operators manually work through relevant business contact forms as part of the agreed campaign process.

When an operator reaches the relevant contact form, the unique message already prepared for that specific prospect is used as part of the manual outreach process.

Different websites can have different fields, validation requirements, CAPTCHAs, layouts and submission behavior.

The outreach is actually performed—not simply prepared and handed back to you.

Campaign Scope

Need Deeper or Specialized Prospect Research?

The published plan prices are designed around the standard CFM campaign scope.

Additional or specialized research requirements are reviewed for feasibility during campaign setup. If a requirement materially changes the amount or complexity of work involved, ZAR Advertising may confirm a different campaign scope or price before the campaign is accepted.

Not every requested company attribute or data point can be reliably obtained for every business.

No additional scope or price is imposed after acceptance without being communicated to the Customer first.

Campaign Review

Choosing a Plan Does Not Create an Automatic Purchase

Selecting a campaign volume tells ZAR Advertising the scale of campaign you are interested in. The campaign still goes through review before acceptance.

Choose Campaign Volume→Submit Requirements→Campaign Review→Acceptance→Payment & Onboarding→Preparation & Execution

ZAR Advertising reviews your targeting, campaign requirements, feasibility and available operational capacity before asking you to proceed. If the campaign is accepted, you decide whether to move forward.

Request the campaign first. Pay after acceptance if you decide to proceed.

Operational Policies

Important Campaign Rules

These are short summaries only. Full terms remain on the Campaign Terms page.

Campaign Pause

A standard campaign pause of up to 14 days may be available, subject to campaign policy and operational feasibility.

Cancellation

Once campaign execution begins, cancellation is generally unavailable because operational work and resources have already been committed.

If Purchased Volume Cannot Be Completed

If ZAR Advertising cannot complete the purchased successful-submission volume, the Customer pays for the successful submissions completed and the undelivered portion is refunded pro rata, subject to the Campaign Terms.

View Campaign Terms →

What We Control

A Clear Campaign Scope. A Clear Execution Process.

ZAR Advertising is responsible for carrying out the agreed outreach process. We can control how the campaign is researched, prepared, personalized, executed, tracked and documented. We cannot control how a prospect chooses to respond.

No guaranteed repliesNo guaranteed meetingsNo guaranteed salesNo guaranteed revenue

We control the outreach process — not the prospect's decision. Our responsibility is to execute the agreed campaign and provide visibility into the work completed.

Campaign Review

Ready to Choose Your Campaign?

Choose the successful-submission volume that fits your requirements, then tell ZAR Advertising who you want to reach and what you want to promote.

We'll review your targeting, campaign requirements, feasibility and available operational capacity before asking you to proceed. If the campaign is accepted and you choose to move forward, payment and onboarding come next.

No payment is required to submit a campaign request. Campaign requests are subject to feasibility and available operational capacity.

Request a Campaign →How CFM Works →