Agencies
Marketing and advertising agencies looking to add managed outreach to their customer offering.
Partner with ZAR Advertising
Offer Contact Form Marketing to Your Customers
Partner with ZAR Advertising to introduce CFM — Contact Form Marketing — as an additional managed B2B outreach service for suitable customers.
You focus on identifying the opportunity and maintaining the customer relationship. ZAR Advertising reviews proposed Campaigns and handles the operational CFM delivery for accepted Campaigns.
How the relationship works
Your BusinessIntroduces the CFM opportunity to a suitable customer.
ZAR AdvertisingReviews feasibility, targeting and Campaign requirements.
Accepted CampaignResearch, Prospect Review, unique messaging, manual outreach, tracking and proof.
Partner fit
Who Can Become a Partner?
The Partner Program is designed for businesses with relevant B2B customer relationships and a genuine reason to introduce managed outreach.
Software Houses
Software companies and development businesses working with customers that may benefit from additional B2B outreach support.
Consultants
Business, sales and marketing consultants who want another managed service to introduce where it fits a customer's requirements.
Technology Providers
Businesses providing technology or services to companies that may benefit from targeted outbound communication.
Other B2B Providers
Other established businesses with relevant customer relationships and an appropriate audience for CFM.
Partner applications are reviewed for fit. Having an existing business or customer base does not automatically guarantee acceptance into the ZAR Advertising Partner Program.
Partner value
Extend Your Offering Without Building the Outreach Operation Yourself
You focus on your customer relationships and where CFM may fit. ZAR Advertising handles the time-consuming operational work required to put an accepted campaign into action.
A
No Outreach Infrastructure to Build
You do not need to create the underlying prospect-research, manual contact-form outreach, operator or proof-management operation yourself.
B
Managed Execution
ZAR Advertising manages the agreed CFM Campaign process from research and preparation through manual outreach execution.
C
Secure Partner Portal
Approved Partners receive secure access to their Partner relationship, introductions, permitted Customer Campaign visibility, Commercial Terms, Documents, Resources and Account information.
D
Flexible Customer Offering
You can introduce CFM as an additional service when it is appropriate for your customer's requirements.
Partner visibility is permission-controlled. An introduction does not automatically expose every Customer, prospect, reply, proof item or Live Campaign Sheet to the Partner.
The partner process
A Straightforward Partnership Model
A clear route from identifying an opportunity to an accepted customer campaign.
Spot the Fit
Identify a customer that may benefit from managed Contact Form Marketing outreach.
Explain CFM
Explain the general CFM service and identify whether the customer may be interested in exploring it.
Introduce the Opportunity
Introduce the customer through the agreed ZAR Advertising partner process and provide the information needed for campaign review.
ZAR Reviews First
ZAR Advertising reviews targeting, requirements, feasibility and capacity. Accepted campaigns then move through the applicable commercial, preparation and execution process.
Build the Relationship
Where the partnership remains suitable, continue introducing CFM to other relevant customers.
Operational delivery
We Handle the Operational Side
The partner does not need to reproduce the CFM delivery operation. ZAR Advertising handles the execution required for accepted campaigns.
Campaign Review
We review Customer requirements and assess targeting, feasibility and available capacity.
Prospect Research
We research prospects according to the agreed Campaign criteria.
Customer Prospect Review
The Customer receives the applicable Prospect Review opportunity before deeper preparation.
Enrichment & Unique Messaging
Relevant prospect information is prepared and a unique personalized message is created for every prospect.
Manual Outreach
ZAR operators work through the applicable website contact forms using the prepared prospect-specific outreach.
Tracking & Proof
Campaign activity, Successful/Skipped records and applicable evidence are maintained through the CFM process.
Partner responsibilities
Your Role as a Partner
Partners help create the relationship — they do not need to operate the customer's CFM campaign themselves.
✓Identify potentially suitable customers.
✓Introduce Contact Form Marketing.
✓Explain the general CFM service accurately.
✓Help customers understand the overall campaign process.
✓Facilitate the initial relationship.
✓Coordinate with ZAR Advertising where appropriate.
Execution remains with ZAR Advertising. Partners are not responsible for executing customer CFM campaigns unless separately agreed.
Important clarification
What Partners Should Not Promise
Partners should represent CFM accurately and should not make promises or commitments on behalf of ZAR Advertising that have not been agreed.
Partners should not independently guarantee:
- Campaign acceptance
- Campaign capacity
- A particular campaign start date
- A fixed completion date
- Prospect replies
- Leads
- Meetings
- Customers
- Sales
- Revenue
- Unapproved campaign pricing
- Commercial terms outside the approved partner arrangement
ZAR Advertising retains responsibility for reviewing campaign feasibility and accepting or declining individual customer campaigns.
Relationship structure
Customer Relationship & Commercial Model
The exact customer communication, billing and commercial arrangement is established as part of the approved partner relationship.
No Partner Program Fee
Applying to become a partner is free.
There is no monthly or recurring Partner Program fee simply for remaining an approved partner.
Private Partner Pricing
Approved partners receive partner-specific commercial terms and pricing directly from ZAR Advertising.
Partner pricing, margins and other private commercial arrangements are not published publicly.
Campaign acceptance still applies. ZAR Advertising's applicable campaign amount must be received according to the agreed partner terms before an accepted customer campaign begins. Partners should follow the agreed campaign-review process before making commitments to customers.
CFM campaign structure
Core CFM Campaign Volumes
Customer campaigns can be structured around the established CFM campaign volumes.
Optional follow-up rounds where selected
Private partner commercial terms
Partner pricing, margins and other private commercial arrangements are not published publicly.
Clear expectations
What CFM Provides — And What It Doesn't Guarantee
Partners should understand this distinction clearly so CFM can be represented accurately to customers.
What CFM Provides
- Campaign review
- Prospect research
- Customer Prospect Review
- Prospect enrichment
- A unique personalized message for every prospect
- Manual contact-form outreach
- Submission proof
- Campaign visibility
- Optional follow-up rounds where selected
- Reply Management where included in the applicable plan
What CFM Does Not Guarantee
- Prospect replies
- Leads
- Meetings
- Customers
- Sales
- Revenue
We control the outreach process — not the prospect's decision.
Partner information & coordination
Support for Introducing CFM Accurately
Approved Partners receive current service information, secure Partner Portal access, relevant Partner communication and an agreed process for coordinating suitable Customer opportunities with ZAR Advertising.
Private and permission-controlled. Commercial Terms remain private, and Customer/Campaign information is visible only where the approved Partner relationship and permissions allow it. Partner support does not create a guaranteed response-time SLA unless separately agreed.
Before you become a partner
Review the Partner Framework
Partner relationships are subject to review and acceptance by ZAR Advertising. Submitting a Partner Application does not automatically create a partnership or authorize an applicant to represent ZAR Advertising.
The Partner Terms available online describe the general partnership framework. Accepted applicants may also receive partner-specific commercial terms, pricing information, onboarding instructions, operational guidance and, where applicable, a separate Partner Agreement.
Partner with ZAR Advertising
Ready to Become a Partner?
Tell us about your business, the customers you work with and how you would like to introduce Contact Form Marketing.
No payment is required to submit a Partner Application. There is also no monthly or recurring Partner Program fee simply for remaining an approved partner.
Submitting a Partner Application does not guarantee acceptance. ZAR Advertising reviews each application and contacts suitable applicants with the applicable next steps.
Already an approved ZAR Partner? Sign in to access your Partner Portal.