Targeted Prospects
Businesses researched according to your agreed targeting requirements, so your team doesn't have to build the prospect pool manually.
Contact Form Marketing
Targeted Outreach.Done Manually.Tracked Transparently.
Reach relevant businesses without asking your team to spend its time researching prospects, preparing unique messages, working through contact forms and tracking every submission.
You define who you want to reach and what you want to promote. ZAR Advertising researches relevant prospects, prepares a unique personalized message for every prospect, manually works through appropriate contact forms, and provides tracking and proof throughout the campaign.
No Payment RequiredSubmit your campaign requirements without making a payment.
Campaign Reviewed FirstWe review targeting, feasibility and operational requirements before acceptance.
Proceed After AcceptanceIf accepted and you choose to proceed, payment and onboarding come next.
Submitting a campaign request does not create a payment obligation or guarantee campaign acceptance.
The Service
What CFM Actually Does
Contact Form Marketing is more than finding a list of websites. ZAR Advertising takes your agreed audience, offer and campaign requirements and turns them into a managed outreach operation. Instead of building and managing that workflow internally, your team can hand the time-consuming execution to us.
Targeting
Research
Prospect Review
Enrich
Personalize
Manual Outreach
Track & Prove
You Set the Direction
✓Target audience✓Your offer✓Your CTA✓Campaign requirements✓Exclusions
ZAR Advertising Handles the Execution
✓Research✓Qualification✓Enrichment✓Message preparation✓Manual submission✓Tracking & proof
What We Control
- Research
- Verification
- Enrichment
- Message preparation
- Personalization
- Manual execution
- Campaign tracking
- Proof and visibility
What the Prospect Controls
- Whether they read the message
- Whether they respond
- Whether they engage
- Whether a meeting happens
- Whether they buy
We manage the outreach process. The prospect decides what happens next.
What's Included
What You Actually Receive
CFM is a managed outreach campaign — not simply a spreadsheet of prospects. Your team provides the campaign direction; ZAR Advertising handles the operational work required to put it into action.
Enriched Information
Relevant available company information used to support qualification, campaign preparation and personalization.
Unique Personalized Messages
Every prospect receives a unique message prepared around your offer, campaign direction and relevant available information about that business.
Manual Contact-Form Submission
ZAR Advertising operators work through relevant business websites and execute the outreach for you rather than handing it back to your team to send.
Campaign Tracking
Campaign activity is recorded as work progresses, reducing the need for your team to build and maintain its own tracking process.
Live Campaign Visibility
Once your Prospect Review is complete and the Live Campaign Sheet is ready, follow prepared outreach, campaign activity and delivery progress while work continues.
Submission Proof
Successful submissions are supported through the agreed proof process, giving you records behind the completed work.
Dedicated Campaign Manager
After onboarding, every active campaign has a dedicated manager as your direct point of contact, with communication through email and WhatsApp messaging.
Not Just Form Filling
Research First. Personalize Before Outreach.
ZAR Advertising does not take one generic message and push it through every available form. We research the prospect, give you a Prospect Review opportunity, prepare a unique message for each prospect, then execute the outreach manually.
1. Research the ProspectIdentify and qualify businesses against the agreed targeting.
2. Prepare the MessageCreate a unique message for each prospect around your offer, CTA and relevant available information.
3. Execute ManuallyWork through the appropriate contact form using the message prepared for that specific prospect.
One campaign direction. A unique message for every prospect.
Transparency
You Can See the Work.
CFM is built around visibility. Before deeper preparation, you can review researched prospects in your Customer Portal. Once the Live Campaign Sheet is ready, you can follow prepared outreach and campaign activity as records are processed, while the proof process documents completed submissions.
✓
Prospect ReviewReview researched prospects and flag concerns before deeper preparation.
✓
Live Campaign SheetSee prepared messaging, campaign progress, prospects and submission status once the live sheet is ready.
✓
Campaign ActivitySee successful and skipped records and understand how the campaign is progressing.
✓
Submission ProofReview the evidence supporting completed submissions through the agreed proof process.
How It Works
From Campaign Request to Outreach
Submitting a campaign request is the beginning of a review process — not an immediate purchase. If the campaign can be supported and you choose to proceed, ZAR Advertising takes it through preparation, execution and tracking.
01
Submit Your Campaign Request
Tell ZAR Advertising who you want to reach, what you want to promote and what the campaign needs to achieve.
02
Campaign Review
We review the targeting, requirements, feasibility and available operational capacity.
03
Acceptance & Onboarding
If the campaign can be supported and you choose to proceed, payment and campaign onboarding take place.
04
Research & Prospect Review
Relevant prospects are researched and made available in your Customer Portal so you can flag significant concerns before deeper preparation.
05
Enrichment & Unique Message Preparation
Prospect information is enriched and a unique message is prepared for each prospect around the campaign direction and relevant available information.
06
Live Visibility & Manual Outreach
Once Live Campaign Data is ready, prepared outreach becomes visible and operators manually work through the appropriate business contact forms.
07
Tracking & Proof
Campaign activity, successful submissions, skipped records and applicable proof are recorded as the campaign progresses.
Campaign Options
Choose Your Campaign Volume
CFM campaigns are structured around successful submissions, not simply the number of websites attempted.
Core managed CFM outreach.
Includes 1 additional Customer team user.Core managed outreach + Reply Management.
Includes 2 additional Customer team users.Core managed outreach + Reply Management + human-reviewed WhatsApp notifications for relevant replies.
Includes 3 additional Customer team users.Successful submissions — not attempts.Campaign volume is based on successfully completed submissions. A prospect that cannot be successfully submitted does not count toward the purchased successful-submission target.
Continue the Outreach
Follow-Ups & Reply Management
Need more than the initial outreach? Follow-ups can be planned as part of the campaign so the sequence remains relevant, controlled and consistent without leaving your team to manage the process manually.
Initial Campaign→Follow-Up 1→Follow-Up 2→Follow-Up 3
Planned, relevant and controlled
Up to three follow-ups can be included. Follow-up messaging is planned with the campaign, activity is tracked separately, and the sequence is stopped when further outreach is no longer appropriate.
Reply Management is included with applicable campaign plans, while the 10,000 option includes human-reviewed WhatsApp notifications when our team identifies a relevant incoming reply.
Who We Work With
Built for Targeted B2B Outreach
CFM is designed for businesses that have a defined offer and know the kind of organizations they want to reach, but do not want their own team spending its time building and executing the contact-form outreach operation.
A
Agencies
Run outreach for your own business or support campaigns connected to the services you provide.
S
Software & Technology
Reach defined business audiences for software, platforms and other B2B technology offers.
C
Consultants & Professional Services
Put structured outreach behind services that have a clearly defined target customer.
B
Other B2B Businesses
Use CFM where your offer and target audience can be defined clearly enough for practical campaign execution.
Targeting can include
IndustryCountryRegion or cityBusiness typeCompany characteristicsOther feasible criteria
Specialized or unusually narrow targeting is reviewed for feasibility before a campaign is accepted. Available company information may sometimes be estimated or incomplete.
Clear Expectations
What We Promise
Our responsibility is to execute the part of the outreach process that ZAR Advertising can actually control — clearly, professionally and transparently.
Follow the agreed targeting
Build the campaign around the requirements established with you.
Prepare the campaign
Research, qualification, enrichment and messaging are handled according to the agreed process.
Execute the outreach manually
The contact-form outreach is actually performed rather than simply prepared or queued.
Count successful submissions
Unsuccessful attempts do not consume the purchased successful-submission volume.
Track and document the work
Campaign activity is recorded as execution progresses.
Provide visibility and proof
You can inspect the campaign through the agreed tracking and proof process.
Manage agreed follow-ups
Where follow-ups are included, they are executed according to the campaign scope.
Provide direct campaign support
Your dedicated campaign manager serves as your primary point of contact during the active campaign.
We control the outreach process — not the prospect's decision.
CFM does not guarantee replies, meetings, sales or revenue. Our responsibility is to execute the agreed outreach and provide visibility into the work completed.
Campaign Review
Ready to Build Your Campaign?
Tell ZAR Advertising who you want to reach and what you want to promote. We'll review your targeting, campaign requirements, feasibility and available capacity before asking you to proceed.
If the campaign is accepted and you decide to move forward, we'll handle the outreach operation for you.
No payment is required to submit your request. Campaign requests are subject to feasibility and available operational capacity.