Questions? Start Here.

Contact Form Marketing (CFM) is a managed outreach service provided by ZAR Advertising.

CFM researches relevant prospects, gives the Customer an opportunity to review the prospect set, prepares a unique personalized message for every prospect, and manually submits the outreach through appropriate website contact forms according to the agreed Campaign requirements.

Where applicable, follow-ups, Reply Management, campaign tracking and submission proof are also included according to the selected Campaign scope.

CFM uses systems and structured processes to organize campaign information, but the actual contact-form outreach process involves human operators.

This allows the campaign to be managed around real websites, contact forms and campaign-specific requirements rather than relying entirely on automated bulk submissions.

No.

CFM focuses on submitting outreach messages through relevant website contact forms.

Dedicated campaign email infrastructure may also be used where applicable, but the core CFM outreach process is contact-form based.

CFM is a service provided by ZAR Advertising.

CFM stands for Contact Form Marketing.

No.

Every prospect receives a unique message prepared around the Campaign direction, offer, CTA and relevant available information about that particular business.

ZAR Advertising does not simply prepare one generic message and submit it across every website.

Campaign targeting can include:

• Country
• City or region
• Industry or niche
• Company type
• Company size
• Other agreed prospect characteristics

The more clearly the audience is defined, the easier it is to build a focused campaign.

Yes.

Company size can be included as a targeting criterion where appropriate.

However, company-size information is based on information reasonably available from public or other agreed sources and may sometimes be estimated, incomplete or outdated. It should not be treated as a guaranteed exact figure for every prospect.

Yes.

You can request additional criteria such as:

• Specific technologies
• Website builders
• CRMs
• Email platforms
• Advertising platforms
• Software
• Other business characteristics

Specialized targeting is reviewed for feasibility before the campaign is accepted.

The more specific the criteria become, the more research may be required and the smaller the available prospect pool may become. CFM does not automatically guarantee that every specialized criterion can be applied at the requested campaign volume.

If specialized research materially changes the amount or complexity of work required, ZAR Advertising may confirm a different scope or price before campaign acceptance.

You can request it, but it must be reviewed for feasibility.

For example, identifying whether a company uses a particular website builder, CRM, email platform or advertising platform may require additional research and verification.

Complex combinations of requirements can significantly increase research time and reduce the available prospect pool.

CFM does not promise unlimited technology detection or perfect identification of every requested attribute for every business.

Major targeting changes are not normally permitted once prospect preparation or campaign execution has begun.

Changes to major requirements such as country, city, industry or the core audience can require previously completed research and preparation to be repeated. This can also affect the campaign schedule.

Targeting should therefore be finalized before preparation begins.

CFM researches prospects according to the approved campaign requirements.

Research can consider the agreed geography, industry, company characteristics and other approved targeting criteria.

After payment/onboarding and prospect research, the researched prospects are made available in your secure Customer Portal for Prospect Review.

You can review the researched businesses and flag genuine targeting concerns before deeper enrichment and unique-message preparation continues.

The standard review period is currently 48 hours, but the actual Campaign deadline is shown in your Customer Portal. You may also finish the review early when you are ready for ZAR Advertising to continue.

This is a review opportunity — not a formal approval requirement for every prospect.

No.

Prospect Review is a review opportunity, not a per-record approval/rejection process.

Your Customer action is Flag for Review. If you identify a genuine targeting concern, you can flag the prospect and provide the reason for ZAR Advertising to review.

If the review period ends, or you finish the review early, ZAR Advertising continues with the applicable preparation workflow after the relevant Customer flags have been reviewed.

Use Flag for Review in the Customer Portal and select the applicable reason.

A Customer flag is a request for ZAR Advertising to review the prospect — it does not automatically exclude the business. Authorized ZAR staff review the flag and decide whether the prospect should be kept or excluded according to the agreed Campaign requirements.

Material Customer flags are resolved before Live Campaign Data is marked ready for the Campaign.

Yes. Every prospect receives a unique personalized message.

Each message is prepared around your Campaign direction, offer, CTA and relevant available information about that particular business.

This does not mean ZAR Advertising promises unlimited research depth or unlimited custom data collection for every prospect. The amount of reliable information available can vary, but the outreach message itself is individually prepared for the prospect.

Yes.

You can provide information about:

• Your offer
• Target audience
• Desired tone
• Key value proposition
• Important points
• Exclusions
• Calls to action
• Other messaging requirements

These instructions are considered during campaign preparation.

Yes.

Once Prospect Review is complete and the Campaign has progressed through preparation, the Live Campaign Sheet can show the prepared prospects, subjects and unique messages for transparency before and during delivery.

This visibility is not a second mandatory approval gate. If you have a question or suggestion, you can contact ZAR Advertising before or during the applicable preparation stage.

Yes.

CFM uses human operators to carry out the agreed contact-form outreach process.

Systems may support organization, tracking and campaign management, but the website contact-form outreach itself is human executed.

A successful submission is an outreach message that has been successfully submitted through the intended contact form according to the campaign process and has the required valid completion evidence.

Successful submissions count toward the campaign's agreed successful-submission volume.

An attempted website does not count merely because work was attempted.

The prospect may be marked as skipped where the intended submission cannot reasonably be completed.

Skipped prospects do not count as successful submissions and therefore do not consume the purchased successful-submission volume.

Where appropriate, the skip reason is recorded and replacement prospects are processed as necessary.

A skipped prospect does not require successful-submission proof, because no successful submission occurred.

Operational information relating to the skip may still be recorded where appropriate.

Successful submissions use a documented proof process.

The normal workflow is:The before screenshot normally records the completed form immediately before submission.

The after screenshot records the resulting success message, confirmation state or other valid completion evidence.

Valid after-submission evidence is required for the record to count as a successful submission.

Because the process involves human operators, an initial before-submission screenshot may occasionally be missed.

If this happens, ZAR Advertising does not submit the form again merely to recreate the missing screenshot, because doing so could send the prospect a duplicate message.

If the before screenshot is missing but valid after-submission evidence clearly establishes that the intended submission was completed successfully, the record may still count as a successful submission.

A missed before screenshot is an exception to the normal proof workflow — not the standard process.

The Live Campaign Sheet is the detailed operational campaign view used after the Campaign has progressed through preparation.

Prospect Review happens earlier in the Customer Portal. Once Live Campaign Data is ready, the Sheet can provide visibility into information such as:

• Prospects / domains
• Prepared subjects
• Unique personalized messages
• Processed / pending records
• Successful / skipped activity
• Proof links where applicable
• Follow-up information
• Package Target
• Verified Delivered
• Remaining
• Package delivery progress

Prospect Review answers who ZAR plans to reach. The Live Campaign Sheet shows what has been prepared and how delivery is progressing.

Yes.

Once Live Campaign Data is ready, the Live Campaign Sheet provides the detailed operational view while Campaign work progresses. The Customer Portal also presents approved summary information such as Package Target, Verified Delivered, Remaining and package-delivery progress.

The detailed Sheet remains the real-time operational view during the current launch bridge.

No.

You receive meaningful campaign visibility, but internal operational information, private systems, credentials, internal notes and unrelated customer information are not exposed.

Transparency means visibility into your campaign — not unrestricted access to ZAR Advertising's internal systems.

Yes.

Follow-ups are optional paid campaign add-ons.

A campaign can include 1 follow-up, 2 follow-ups or up to 3 follow-ups.

Follow-ups are not automatically included or automatically sent with every campaign.

View Follow-Up Pricing →

Yes.

The campaign request can specify:

• No follow-ups
• 1 follow-up
• 2 follow-ups
• Up to 3 follow-ups

The selected number becomes part of the agreed campaign scope.

We recommend deciding about follow-ups during the initial campaign setup.

This allows the initial message and subsequent follow-ups to be planned as one natural communication sequence.

It helps avoid adding disconnected messages later.

Follow-ups can be discussed later where practical.

However, the campaign status, existing messaging and which prospects remain eligible may need to be reviewed before additional follow-ups are introduced.

The objective is to keep new messages relevant to the original communication rather than adding disconnected outreach.

Any additional follow-up scope and applicable cost are confirmed before the additional work is added.

Follow-ups are planned with reasonable spacing to give prospects time to see and consider the previous message.

The exact timing can depend on the campaign, messaging and customer instructions.

We do not promise one rigid timing schedule for every campaign.

No.

Follow-up eligibility is prospect-specific. Replies, opt-outs, Customer instructions, invalid prospect conditions and other Campaign circumstances can stop later rounds for an individual prospect even when additional follow-up rounds were purchased.

No.

Follow-up activity is tracked separately. Successful follow-up submissions do not increase the initial purchased Successful Submission delivery count.

A prospect reply can change the campaign situation.

Known relevant replies, opt-outs, no-contact requests and other applicable suppression conditions can cause remaining follow-ups to be adjusted or stopped where further contact is no longer appropriate.

Where Reply Management is included, the response can also be reviewed and handled according to the agreed customer instructions.

A planned follow-up sequence does not override an actual prospect response.

Reply Management depends on the selected campaign plan.

2,500 successful submissions: Reply Management is not included.

5,000 successful submissions: Reply Management is included.

10,000 successful submissions: Reply Management is included, together with human-reviewed WhatsApp notifications for relevant replies.

Where Reply Management applies, ZAR Advertising can manage the agreed communication process according to the customer's instructions.

CFM does not become the customer's sales team and does not make unauthorized commercial commitments.

The 10,000 successful-submission plan includes human-reviewed WhatsApp notifications for relevant replies.

A team member reviews the incoming response first. When the response is identified as relevant or potentially interested, a WhatsApp message notification can be sent to the customer.

This does not mean every incoming email automatically creates a WhatsApp alert, prospects are contacted through WhatsApp, follow-ups are sent through WhatsApp, or WhatsApp is being used as a prospecting channel.

Here, WhatsApp is a customer notification channel.

Yes.

Customers may request a temporary campaign pause of up to 14 days, subject to the applicable campaign policy and operational feasibility.

A pause is different from cancellation.

Once campaign execution has started, cancellation is generally not available because operational work and operator capacity have already been committed to the campaign.

Specific circumstances remain subject to the applicable Campaign Terms →

Minor operational adjustments may be discussed where practical.

Major targeting changes are generally not permitted after preparation has begun because they can require completed research, enrichment, messaging or other campaign preparation to be repeated.

Major changes can also affect campaign timing and scope.

ZAR Advertising can provide an estimated campaign timeline.

It is not a guaranteed completion deadline.

Actual timing can be affected by circumstances such as:

• Website problems
• CAPTCHA challenges
• Technical issues
• Unavailable contact forms
• Other operational conditions

The Live Campaign Sheet provides visibility while the campaign is being executed.

Campaign proof is retained for 30 days after Campaign completion under the current Campaign Terms.

After that retention period, proof may be deleted and should not be treated as a permanent archive.

ZAR Advertising does not promise deletion at one exact second, so Customers who need particular evidence for longer-term records should retain the information made available during the applicable access period.

No.

Campaign information and proof are intended for authorized parties involved with the relevant campaign.

Sensitive or unnecessary information may also be minimized, anonymized or redacted where appropriate.

Campaign proof is not intended to be publicly accessible.

View Privacy Policy →

No.

CFM controls the outreach process, but it does not control how a prospect responds.

No.

CFM does not guarantee:

• Replies
• Leads
• Meetings
• Customers
• Sales
• Revenue
• Conversion rates

The service is responsible for executing the agreed outreach — not the prospect's decision.

CFM's responsibility is to execute the agreed outreach process according to the campaign scope and provide visibility into the work completed.

For purchased successful-submission campaigns, completed successful submissions are tracked against the agreed volume.

We do not promise a commercial outcome that depends on a prospect's independent decision.

Because the prospect controls the outcome.

A prospect may respond, ignore a message, decline an offer, ask questions, respond later or take no action.

No outreach provider can honestly control another company's decision.

We control the outreach process — not the prospect's decision.

Submitting a public Campaign Request does not create Customer Portal access by itself.

When ZAR Advertising accepts a genuine Campaign Request, the required native WordPress Customer identity and Customer Organization relationship can be created or safely reused, and the Customer receives the applicable account/service setup communication.

Acceptance still does not take payment, start Campaign execution or automatically create an active Campaign.

Sign in to your Customer Portal and use Request New Campaign.

The public Campaign Request form is intended for first-time Customer intake once a Customer Portal account already exists. Repeat authenticated requests stay bound to your existing Customer Organization and use the same ZAR review/acceptance workflow.

Yes.

Multiple Campaigns can exist under the same Customer Organization and may be at different lifecycle stages. A Campaign Request does not appear as an actual Campaign until it has been converted into a Campaign record by the authorized ZAR workflow.

Yes.

Repeat Campaign Requests remain under the same Customer Organization/account but may specify a different Campaign company/brand name, website, offer, targeting and messaging. This does not create a second Customer Organization.

Yes, subject to the applicable team allowance.

Authorized Customer Organization owners/admins can invite additional members where a seat is available. Team-management authority and Organization membership rules still apply.

The primary account holder is separate from the additional-user allowance.

CFM 2,500: 1 additional user
CFM 5,000: 2 additional users
CFM 10,000: 3 additional users

The standard Customer Organization team allowance is based on the highest applicable paid Campaign plan held by that Organization.

Existing Campaign plans remain attached to their individual Campaigns. Purchasing another paid Campaign with a higher team allowance may increase the Organization's available additional-user allowance.

Yes.

After onboarding, each active Campaign has an assigned Campaign Manager who serves as the direct point of contact for relevant Campaign communication, including questions, targeting, progress, follow-up preferences, Reply Management instructions where applicable and other Campaign matters.

The manager's direct email and WhatsApp messaging contact are provided privately after onboarding and are not publicly displayed.

WhatsApp contact means messaging — not WhatsApp calling.

Yes.

The campaign-request process gives you an opportunity to explain your requirements and clarify questions before proceeding.

You can also email contact@zaradvertising.com for a specific pre-sales or campaign-fit question.

Submitting a question or campaign request does not require immediate payment.

No.

The campaign request is reviewed first.

The normal sequence is:If the requirements are suitable and ZAR Advertising has the operational capacity to support the campaign, you receive the next steps.

You then decide whether to proceed.

It helps to have the following ready:

• Your business/service details
• The offer you want to promote
• Target country
• Target city or region where applicable
• Target industry or niche
• Prospect requirements
• Important exclusions
• Desired campaign size
• Whether you want no follow-ups, 1, 2 or up to 3 follow-ups
• Messaging requirements
• Specialized research requirements where applicable

You do not need to have every operational detail finalized before submitting the request. The review process can help clarify practical requirements before the campaign proceeds.

Yes.

You can describe requirements such as:

• Website builder
• CRM
• Email platform
• Advertising platform
• Specific software
• Technology characteristics
• Other specialized prospect requirements

ZAR Advertising reviews these requirements for feasibility before accepting the campaign.

If specialized research materially changes the work required, a different scope or price may be confirmed before acceptance.

The general process is:Submitting the request does not automatically start the Campaign or require immediate payment.

The public Campaign Request form is intended for first-time Customer intake. Existing Customer Portal users should sign in and use Request New Campaign instead.

Yes.

You can use the campaign-request process to provide your requirements and clarify anything necessary before proceeding.

You can also email contact@zaradvertising.com for a specific question.

No payment is required simply to ask questions or submit a campaign request.